K-Beauty Brand Medicube Expands into Walmart After Rapid U.S. Sales Growth
Creatrip Team
a month ago
K-beauty skincare brand Medicube, operated by APR, is expanding its North American retail presence by entering about 3,000 Walmart stores in June after recently completing placement in over 1,500 Target stores and earlier launches at Ulta Beauty. Key products such as Zero Pore Pad, Collagen Gel Cream, Collagen Night Wrapping Mask, and PDRN Pink Collagen Gel Mask will be stocked. After launching at Ulta last August, Medicube saw sales rise about 30% within three months and sustained demand led to additional orders. The brand now ranks high on best-seller lists at Ulta online and has six products in Amazon’s beauty top 100. APR says combining online and offline channels aims to broaden its customer base in the U.S., where APR now generates 37–42% of revenue and has seen first-quarter sales grow 250% year-on-year. This rapid growth comes as major U.S. retailers strengthen their "prestige beauty" (premium skincare) offerings, making off- and online distribution expansion a timely strategy for Medicube’s continued U.S. market penetration.
