Korean Fried Chicken Franchises Turn to Top Stars Amid Price Concerns
Creatrip Team
a year ago
Due to the economic downturn and the controversy over rising chicken prices, Korean fried chicken chains are increasingly hiring top celebrities as their models. Companies like Puradak Chicken have chosen celebrities like IU, aiming to boost brand awareness and attract consumers. Meanwhile, brands like KyoChon Chicken and BHC have also followed this trend by hiring actors and singers such as Byun Woo-seok, Hwang Jung-min, and Cha Eun-woo to revitalize their marketing strategies.
