Hana Tour Wins 'Consumer Choice Good Advertisement Award' for 'Hana and Terry' Ad
Creatrip Team
a year ago
Hana Tour's 'Hana and Terry' advertisement, released last year, won the '2025 Consumer Choice Good Advertisement Award' in the digital category. The ad features Kim Tae-ri traveling with a fictional friend 'Hana', showcasing travel styles favored by the MZ generation (Millennials and Generation Z). The ads, composed of three parts, emphasize the convenience of package tours and unique thematic experiences, with an analog feel reminiscent of camcorder footage. Hana Tour aims to offer enjoyable and empathetic travel experiences, focusing on consumer satisfaction. The award is unique in Korea, judged by consumers, and is supported by cultural organizations.
