Scotch Whisky White Horse Arrives as Highball Trend Sweeps Korea
Creatrip Team
24 days ago
As highball cocktails grow popular among Korea’s MZ generation, distinctive scotch whiskies are entering the market. White Horse, the No.1-selling scotch in Japan (IWSR 2024), officially launched in Korea. A blended scotch known for its smoky character—partly from Lagavulin single malt used in the blend—White Horse is touted as a refreshing highball that acts as a "palette cleanser" when mixed with soda, pairing well with oily grilled or fried dishes. The brand also has historical roots in Korea, once imported during the late Joseon/early modern era as “Baekma” (백마표, White Horse) and popular among modernist youth. Its comeback aligns with a retro (뉴트로) trend in the liquor market where legacy labels and vintage flavors are being revived or reinterpreted for contemporary consumers.
