K-Beauty Brand OHIR Names Actor Song Kang as Ambassador
Creatrip Team
a month ago
OHIR, a flora-biome skincare brand by YS Cos, has appointed actor Song Kang as its brand ambassador. The brand emphasizes a new paradigm combining advanced fermentation technology with plant-based floral energy, centering on the white camellia motif. OHIR’s slogan is “BLOOMING TIME,” promoting inner beauty through skin-ecosystem care. Its flora-biome technology ferments and refines flower-derived ingredients into skin-friendly structures, aiming to design environments that maintain skin balance. R&D collaboration across Korea, the U.S., Taiwan, and Japan boosted ingredient stability and efficacy. OHIR excludes animal-derived ingredients and holds an Italian vegan certification. The launch line, Camellia Core, features the Camellia Matrix™ formula for brightening and radiance; the Camellia Core Toner Essence contains 88% camellia flower water instead of purified water and showed improvements in tone, texture, radiance, and makeup adherence in a 2-week clinical test. OHIR plans to accelerate global expansion leveraging Song Kang’s appointment.
