CreatripTeam

Ottogi, a South Korean food company, is actively pursuing global market expansion by launching a new marketing campaign featuring Jin, a member of the internationally renowned K-pop group BTS. The campaign includes videos showcasing Jin enjoying "Jin Ramen" in a romantic drama style. Jin's image will be included on packaging for products distributed in the US, Canada, China, Vietnam, and Indonesia, along with sticker sets featuring his photos, handwriting, and a character he developed called 'Utteo'. This strategy follows the success of the 'Buldak Bokkeummyun' (Spicy Chicken Noodles) which gained popularity through BTS's influence. Ottogi aims to replicate this by highlighting Jin's appeal in their marketing efforts.