Matin Kim Achieves Remarkable Sales Increase via KakaoTalk Gift
Creatrip Team
a year ago
Matin Kim has experienced a significant increase in sales through the KakaoTalk Gift channel, seeing a 450% increase within a year since entering the platform in February last year. Their most popular products are wallets, which make up 32% of sales, followed by bags and hats. The brand has effectively used live broadcasts during Valentine's and White Day to engage customers, significantly boosting sales. They plan to expand their product lineup further to appeal to the younger generation who are familiar with mobile platforms. The primary customer base for Matin Kim's KakaoTalk gifts is women in their 20s and 30s.
