O'Neill Aims to Maximize New Customer Attraction Through Star Marketing in 2025
Creatrip Team
a year ago
O'Neill, a global leisure outdoor sports brand, plans to enhance its star marketing strategy focusing on the MZ generation (a term often used in Korea to refer to Millennials and Generation Z) to maximize new customer attraction. The brand has recently appointed the six-member boy group 'The Wind' as exclusive models, seeking to convey a free-spirited and dynamic vibe. They will collaborate with local and international fashion influencers and celebrities, utilizing social media platforms like Instagram, TikTok, and YouTube. The brand is also exploring AI technologies for marketing, such as virtual fitting and AI voice-overs, to engage consumers in unique ways. O'Neill aims to effectively communicate its brand value and strengthen its connection with the younger generation.
