Zenthe Appoints Fashion Expert Yoo Cheol-young for Global Expansion
Creatrip Team
a year ago
Zenthe, a premium online boutique, has appointed Yoo Cheol-young, formerly of JUUN.J, as its head of product for the global expansion of its brand BLINDREASON. Yoo, who has a strong background in the fashion industry including roles at Kolon FnC and Samsung C&T, is known for his expertise in launching contemporary brands and driving international growth, especially in markets like Japan and China. With Zenthey's acquisition of BLINDREASON last year, the brand is being repositioned as a luxury label, with plans to establish a strong identity by using leather and metal (silver) materials for its designs. Zenhe aims to support the global reach of K-fashion, with BLINDREASON at the forefront of this venture. CEO Jung Seung-tan believes Yoo's experience will significantly contribute to the brand's success.
