Even in Tough Times, Parents Spend on Kid's Fashion
Creatrip Team
a year ago
Despite economic downturns, the kid's fashion market in South Korea continues to thrive. Brands like New Balance Kids and National Geographic Kids are expanding their product lines and seeing significant growth. The market benefits from strong brand recognition and a consumer trend known as "Ten-pocket Phenomenon," where multiple family members contribute to a child's expenses. Demand is also fueled by parents' desire for stylish, matching outfits with their children, known as the 'similar look' trend.
