ATiiSSU and Stray Kids' Felix Tease '2026 Desert Cowboy Collection'
Creatrip Team
13 days ago
Headwear brand ATiiSSU released a teaser on April 10 for its ‘2026 DESERT COWBOY COLLECTION’ featuring Felix of Stray Kids. The teaser, set in a stark desert, mixes striking visuals and a surreal narrative— including shelf-displayed “heads” wearing the new collection—highlighting ATiiSSU’s experimental aesthetic. Felix, a long-time brand icon, appears in mysterious masks and delivers charismatic, witty performances that cement his symbolic tie to the label. The brand plans more campaign content with Felix ahead of the full film, which will premiere on ATiiSSU’s official Instagram on April 21. (Stray Kids: a popular K-pop boy group)
