Dubai-style Choco Donuts and Butter-Tteok Drive Dessert Trend Sales in Korea
Creatrip Team
4 days ago
Korean bakeries and cafes are capitalizing on viral dessert trends—like Dubai-style chocolate donuts and 'butter-tteok'—boosting sales and profits. Dunkin Korea said its Dubai-style chocolate donut has sold over 2.3 million units and its chewy munchkin series (including 'Dubai-st' and new flavors like lotus, black sesame, praline) led to a 1Q revenue rise of about 5% and a 50%+ jump in operating profit. Paris Baguette launched 'butter-jon-tteok' emphasizing a crisp outside and chewy inside with butter and glutinous rice. Shinsegae Food expanded its popular 'butter-tteok' from Traders bakery into Emart bakeries as 'Gourmet Butter-tteok' using French butter, selling about 3,000 units per day after launch. Noted (Knotted) released a five-flavor butter-tteok set (choco, injeolmi, matcha, raspberry jam, and butter). Brands say quick productization of social media trends and offering trendy flavors at accessible prices drove strong consumer response. (butter-tteok: a butter-flavored variation of tteok, Korean rice cake)
