APR's Star Marketing Costs Surpass Operating Income
Creatrip Team
2 years ago
APR's advertising expenses surpassed its operating income, mainly due to heavy reliance on 'star marketing' with celebrities like Kim Hee-sun and Yoo Jae-suk. While their beauty device brand MEDICUBE initially gained popularity, the market faces saturation leading to intense competition. APR has also ventured into collaborations with Chinese influencers known as 'Wang Hong' to boost sales. Despite aiming for international expansion, concerns about the sustainability and cost-effectiveness of their marketing strategies persist.
