CreatripTeam

TREEMINGBIRD, a Korean fashion brand founded by Kim Min-kyung, has become highly popular among trend-setting celebrities like Jennie and IVE. Starting with just 300,000 won (approximately $225), Kim launched her business as a blog shop in 2016 and transformed it into a successful brand by 2021. Known for its unique designs in neutral colors, the brand has achieved significant sales milestones and gained a loyal fanbase called 'Buddy.' With recent investment from incubator HAGOHOUSE, TREEMINGBIRD plans to expand both offline and internationally, aiming to become a household name in fashion.