K-Fashion Brand 'The Barnnet' Opens First Domestic Pop-up Store at Lotte World Mall
Creatrip Team
a year ago
The Barnnet, a K-fashion brand launched in 2021 and popular among young consumers, will open its first pop-up store in Seoul's Lotte World Mall until the 20th of this month. The brand recently achieved significant sales at a pop-up in Shinjuku, Tokyo. The store will feature new spring and summer collections, offering over 200 items including bags, hats, and accessories. Customers can benefit from promotions such as photo booth access and gifts with purchase. The initiative reflects the growing influence of K-fashion, with Lotte World Mall reporting a 45% increase in foreign visitor sales last year.
