Suspicious Sign at a 40-year-old Factory Captivates the MZ Generation and Older Men: The Identity of 'Park Bongdam' [BI KNICK]
Creatrip Team
a year ago
Park Bongdam is a newly renovated multi-cultural space located at the site of Korea's famous traditional alcoholic beverage, Baekseju, in Hwaseong, South Korea. Originally built on the former HQ of the Kooksoondang Brewery, the space blends the elements of a brewery, kitchen, bottle shop, smart farm, and a versatile cultural venue. It is now drawing the attention of both the MZ generation (Millennials and Gen Z) and older male patrons, offering innovative experiences centered around traditional beverages. The site embraces both past and present elements, showcasing newly developed products and culinary delights made with traditional alcohol. Park Bongdam aims to redefine traditional perceptions with an engaging space design and variety of activities. It has quickly become a popular destination, emphasizing interaction and communication around Korean culture. The venue also plans to host classes and tours related to traditional Korean liquors and global wines.
