The South Korean Ministry of Culture, Sports and Tourism and the Korea Tourism Organization have identified 'S.P.E.C.T.R.U.M.' as the key tourism trends for 2025. This comprehensive analysis includes efforts to address regional depopulation through sustainable tourism, increasing demand for pet-friendly travel, and the influence of "Hallyu" (Korean Wave) with diverse tourism products. Culinary tourism, tech-driven advancements in AI, wellness travel, and digital conveniences for tourists are highlighted. The importance of meaningful local experiences is also emphasized. The trends reflect Korea's dynamic appeal to international tourists.
