Jim Beam Releases Playful 'Wonyoung's Dream' Campaign
Creatrip Team
2 months ago
Jim Beam, the bourbon whiskey brand from Suntory Global Spirits, released a new ad campaign titled “Wonyoung's Dream,” starring model Jang Wonyoung. The creative spot weaves together nine participating brands—including Dyson, Medicube AGE-R, Kérastase, Eider, Amuse, Dashing Diva, and Tommy Jeans—by linking each brand’s appeal naturally to Jim Beam. The ad closes with a witty, pun-filled credit sequence using the collaborators’ names to highlight Jim Beam’s trademark humor. Produced by agency Pakoe Research Lab (파괴연구소), the video surpassed 6 million views within five days and sparked lively comments praising its originality and curiosity about behind-the-scenes negotiations between brands.
