Now In Korea

Summer Noodle Marketing Battle Heats Up in Korea

Creatrip Team

a year ago

Korean food companies are competing to dominate the summer noodle market, valued at over 180 billion won. Ottogi has chosen broadcaster Choi Hwa-jung as the new model for Jin Bibim Men, promoting its features through a new TV ad. Meanwhile, Nongshim continues with broadcaster Yoo Jae-suk for its Baehongdong brand, while Paldo sticks with actor Byeon Woo-seok. This competition is intensified by the growing market and the anticipated early heat of summer.

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