CreatripTeam

Musinsa, a popular South Korean online fashion and beauty retailer, held its first exclusive beauty popup store event in Japan, which concluded successfully. The event took place from February 2nd to 4th at Omotesando in Tokyo, showcasing Musinsa's in-house brands like Oddtype, Wici, and Rest & Recreation Beauty. Over 2,000 local women in their teens and twenties visited to experience the new beauty products. Musinsa noted that the enthusiastic response from local customers highlighted the brand's competitive edge and potential for global distribution expansion. "Pop-up store" refers to short-term sales spaces used for events or promotions.