A beauty product known as 'cabin crew mist' by the brand d'Alba has become extremely popular without much promotion, selling over 50 million bottles due to word of mouth. This mist is a serum with oil, providing hydration suited to the dry conditions in aircraft cabins. Products used by cabin crew are believed to be highly effective due to the demanding cabin conditions, and their popularity sustains across markets. Such products often experience high demand on social media, with videos showcasing them reaching millions of views. The belief that using these products achieves the polished looks of cabin crew drives consumer interest, similar to how celebrities or influencers promote products.
