CreatripTeam

Korean lifestyle company LF is pushing its fashion brand 'Hazzys' into new global markets as it celebrates its 25th anniversary. Aiming for a sales target of 1 trillion won, Hazzys plans to expand into the Middle East, India, and Europe, having already established a presence in China, Taiwan, and Vietnam. The brand is focusing on premium casualwear and expanding its appeal to younger customers, especially in the '2030' (ages 20 to 30) demographic. Recent collaborations with international designers and the introduction of the youthful 'Heath Hazzys' line are part of this strategy. Hazzys is also moving towards genderless fashion, reflecting current trends. The brand is eyeing physical retail expansion and further international presence for its youth line, following its success largely online.