CreatripTeam

The global children's oral care brand Jack and Jill, handled by Key & Stone, participated in Korea's largest living and design exhibition, the 2025 Seoul Living Design Fair, held at COEX from February 26 to March 2. The company attracted interest from over 100 institutions and businesses related to children, who showed interest in introducing Jack and Jill's products. They showcased six types of natural children's toothpaste and eco-friendly toothbrushes in a set aimed at making brushing fun. The booth attracted over 30,000 visitors, with over 50% being young parents. The popularity resulted in the quick distribution of 10,000 sample packs and pamphlets and the acquisition of over 5,000 new membership registrations. Notable attendees included representatives from premium kindergartens, childcare centers, and businesses related to children's education, as well as global entities like Hollywood studios and IT companies. Jack and Jill's exhibition was particularly noted for young parents interested in the safety and effectiveness of natural and organic children's care products.