K-Beauty and K-Fashion Brands Expand Globally with High Sales Growth
Creatrip Team
a year ago
South Korean beauty and fashion brands, including APR and MUSINSA, are expanding their presence globally amid domestic economic downturns. APR's beauty tech brand Mediqube AG-R surpassed 3 million units in cumulative sales within 45 months of launch, with nearly 50% of sales overseas. Innovation, such as the 'Booster Pro' showcased at CES 2025, has been crucial to this overseas growth. MUSINSA's fashion brand, MUSINSA Standard, saw a 193% increase in jacket sales, with specific styles like the 'City Leisure' collection gaining popularity. Their beauty brand, Odd Type, is also making strides in Japan and Southeast Asia. These brands leverage rapid trend adoption to meet global young consumers' needs, successfully establishing themselves in foreign markets.
