CreatripTeam

Park Jun Beauty Lab's premium hair care product, the 'LPP Leave-In Treatment', was showcased at the 2025 F/W Seoul Fashion Week, held from February 5-9 at the Dongdaemun Design Plaza (DDP) in Seoul. The company provided 150 sets of the treatment to VIP guests of the event. This innovative product includes 13 types of proteins and 20 types of amino acids to effectively care for damaged hair and protect it from external stimuli. It also helps to restore damaged cuticles, improving hair health and elasticity. Seoul Fashion Week, organized by the Seoul government, is one of the world's top five fashion weeks, celebrating its 25th anniversary this year and attracting global designers and buyers.