CreatripTeam

In an exclusive interview, Song Mi-sun, CEO of HanaTour, Korea’s largest travel agency, discusses the company’s success despite challenges like the COVID-19 pandemic. After pivoting from a career in consulting, Song led the company to its highest performance on record. Key strategies included streamlining operations, incorporating AI services, and revamping package tours to cater to modern consumer preferences. Notably, HanaTour introduced 'HanaPack 2.0', which removed traditional package trip elements like mandatory shopping, and was well received by travelers. Despite concerns that younger Koreans might shun package tours, offerings tailored for the younger demographic saw significant popularity. The travel agency is also expanding its presence in Southeast Asia, reflecting optimism in the face of economic challenges.