'Bomdong Bibimbap' Trend Floods Korean SNS as Short Recipe Videos Go Viral
Creatrip Team
2 months ago
Short recipe videos on Instagram Reels, YouTube Shorts and X have sparked a rapid rise in interest for bomdong bibimbap — a simple mixed-rice dish using bomdong (a spring-harvest Korean cabbage). Clips have accumulated hundreds of thousands to over two million views, driving user posts, recipe attempts and ingredient sales. Mentions of "bomdong bibimbap" rose over 540% year-on-year, and online sellers report strong purchases of bomdong as people follow the easily replicated recipe at home. Observers say the shift reflects broader tastes: after sweet trendy desserts like Dubai chocolate cookies ('dujjunku'), people are turning to affordable, seasonal, home-cooked options promoted by short-form algorithms. Industry sources expect such SNS-driven food fads to keep turning viral recipes into real purchases, especially when recipes are simple and ingredients are in season.
