Fashion Platforms Target Lunar New Year Shoppers with Sales and Coupons
Creatrip Team
3 months ago
Korean fashion platforms are running Lunar New Year promotions offering discounts, special deals and coupon events to attract shoppers. Musinsa is hosting a “2026 Seollal Big Sale” through Jan 25 with daily timed giveaways like “Musinsa Money Sebaetdon” (traditional New Year’s gift money) and random draws for store credit and coupons; in-store visitors can receive sebaetdon coupons worth up to 50,000 won. W Concept (Shinsegae affiliate) runs a “Seollal Holiday Sale” through Jan 18 with popular brands on discount, a “no-lose Lucky Coupon” event (up to 50% off), and time deals, plus gift recommendations for sending greetings via mobile. Ably holds an “Enuri” sale through Jan 23 across fashion, beauty and home goods, offering coupon packs by spend level and live broadcasts of beauty and food products. Zigzag (by KakaoStyle) runs a “Heart-fluttering Big Sale” with up to 25% off, category coupons, random coupon draws and a “Sebaetdon 1,000,000 points” prize. Posty is offering 50,000-won coupon packs and a three-day “Seol Big Sale” with spring items up to 89% off. Events emphasize timed promotions, random draws and coupon packs to drive Lunar New Year shopping traffic.
