How 'Faker' Reshaped Seoul Tourism: The Rise of eSports Pilgrimage
Creatrip Team
2 months ago
Seoul’s tourism landscape is shifting as eSports venues and team-run cultural spaces draw global fans eager to follow legends like Lee “Faker” Sang-hyeok. The city now highlights downtown game sites such as Jonggak’s Chijijik Roll Park (an urban eSports arena) with large screens, team uniforms and player murals; the Netmarble Game Museum (a game-history archive) in Guro showcasing early arcade machines and interactive exhibits; and evolving pro-team PC cafes—like Gen.G’s GGX, T1 Basecamp, and Red Force PC Arena—that mix viewing zones, themed menus, merchandise, and dining. Many of these spots operate 24 hours during Lunar New Year holidays, offering immersive fandom experiences that have helped eSports become a new soft-power tourism draw for Seoul.
