Swedish Outdoor Brand Thule Launches Thule Kids in Korea
Creatrip Team
6 months ago
Swedish premium outdoor brand Thule’s global kids lineup, Thule Kids (Active with kids), is officially entering the Korean market—the first Asian country to receive the line. Positioned as more than baby gear, Thule promotes “family mobility” as a lifestyle, treating children as active participants in family movement. The lineup, designed and tested in Europe, centers on junior car seats and extends to running strollers, bike trailers, wagons, and child carrier backpacks for hiking and travel. All products undergo development and verification at the Thule Test Center in Sweden and must meet ISO and over 25 internal safety standards, including repeated sled crash tests. Manufacturing takes place in European facilities, and Thule Kids holds awards and certifications such as ADAC Winner and Red Dot. Thule will roll out products in Korea from March 2026—starting with junior car seats, expanding to infant car seats in June, then introducing additional mobility products—while emphasizing safety testing transparency and the brand’s philosophy to appeal to dual-income and active families. (Thule Test Center: Thule의 스웨덴 테스트 센터)
