CreateTrip Launches 'Brand Hall' to Showcase K-Brands to Tourists, Dr. Rejuol Sparks Buying Frenzy
Creatrip Team
6 months ago
CreateTrip, a leading inbound tourism platform in Korea, has opened a dedicated online "Brand Hall" to introduce Korean brands to over one million foreign visitors per month. The Brand Hall offers a branded space where companies — including retail and pharmaceutical consumer brands that cannot link reservation systems — can reach and convert international customers. CreateTrip promotes entrants across its 13-language website, SNS, and newsletters, boosting credibility and sustained exposure. Early results include strong performance for NeoSimplex’s pharmacy cosmetics brand Dr. Rejuol (닥터 리쥬올), which became a must-buy among foreign visitors and drove high traffic and purchase rates: about 17% of visitors to CreateTrip’s travel domain visited the Brand Hall in January 2026, and during a soft-launch period roughly one in six Brand Hall users made a purchase. CreateTrip plans to expand the Brand Hall to beauty, fashion, F&B, and lifestyle categories to give foreign visitors fast access to Korean trends and help Korean companies enter global markets. Company CEO Im Hye-min says the Brand Hall is a key touchpoint for converting international interest into actual sales and will support more Korean brands’ global expansion.
