HanaTour Strengthens Profitability Through Structural Changes
Creatrip Team
6 months ago
HanaTour has improved its business structure, boosting profitability despite a slowdown in post-pandemic rebound travel. Analysts at Shinhan Securities credit the company’s shift to mid-to-high priced packages, expansion of online channels, and AI adoption for stronger earnings power. In Q4 last year, HanaTour reported KRW 175.2 billion in revenue and KRW 27.4 billion in operating profit, surpassing expectations. Higher-margin long-haul and mid-to-high-priced package tours made up 51% of sales, and online membership grew to 9.2 million, lowering commission costs and lifting operating margin to 15.6%. Shinhan forecasts 2026 sales of KRW 633.8 billion and operating profit of KRW 66.6 billion, driven by demand from China and Japan.
