MOONSUN Unveils 26 SS Campaign: 'Armory Couture' and 'RUNNING KLUB'
Creatrip Team
6 months ago
MOONSUN, a contemporary brand by Recipe Group, revealed its 2026 Spring-Summer campaign featuring two lines: the collection line 'Armory Couture' and the secondary line 'MOONSUN COTTON CLUB' with the concept 'RUNNING KLUB'. 'Armory Couture' reinterprets military details (pockets, stitches) as structural elements that shape attitude, offering refined silhouettes—linen-blend no-collar jackets, military-inspired leather jackets, and multi-pocket parkas—that balance elegance, strength, function, and sensibility for modern women and men. 'RUNNING KLUB' draws from runner uniforms to explore movement, balance, and the freedom clothing can give, blending sporty details, practical silhouettes, and soft materials for everyday wear. The collection will be available on MOONSUN’s official online store and 29CM, with a special 'MOONSUN Day' promotion on the 22nd. MOONSUN will also open a physical 'MOONSUN COTTON CLUB' store near Seoul Forest in early March to expand brand experience. Since its 2019 launch, MOONSUN has followed 'Timeless' and 'Infinity' philosophies to present seasonally refined designs.
