Potato Head Bali Partners with JULYCOLUMN at 2026 FW Seoul Fashion Week
Creatrip Team
2 months ago
Potato Head Bali, a creative five-star resort in Seminyak, partnered as official sponsor of Korean designer brand JULYCOLUMN at the 2026 FW Seoul Fashion Week. JULYCOLUMN’s collection, shown at Dongdaemun Design Plaza (DDP) Art Hall 1, explored “the flow and cycle of time,” translating women’s inner strength into structural Korean architectural aesthetics. Known for creating enduring, recyclable garments through accumulation of time and structure, JULYCOLUMN’s circular design approach resonated with Potato Head’s sustainability ethos. Potato Head—renowned for its beach club, hotel, restaurants, recycling workshops and awards such as The World’s 50 Best Hotels listings and the 2025 Eco Hotel Award—advocates carbon neutrality, zero waste, and regenerative tourism (sustainable tourism that restores environments). This marks Potato Head’s first official activity in the Korean market and signals a new synergy between timeless fashion and sustainable lifestyle initiatives. Potato Head Korea’s director said the collaboration reflects shared values and the brand’s commitment to future sustainable cultural partnerships.
