Marianas Tourism Board Relaunches with 'Far From Ordinary' Campaign
Creatrip Team
6 months ago
The Marianas Tourism Board unveiled a new branding campaign, "Far From Ordinary," aiming to reposition the islands as an immersive, activity-driven destination amid recent air service cuts and shrinking key markets. Launched at events in Seoul, the campaign emphasizes six core values—culture, diversity, environment, sustainability, adventure, and history—and promotes deeper engagement with local nature and communities. A strategic focus on "sportscation" (vacations centered on sports) will highlight golf, baseball, running, diving, canoeing and sailing; examples include the certified Saipan Marathon and diving sites like Rota's Grotto with 70m underwater visibility. The board introduced a new logo symbolizing the 14 islands and a mascot named Mira, inspired by the dumbo octopus living in the Mariana Trench. Officials say the rebrand seeks to overcome supply and geopolitical challenges by offering distinctive, immersive experiences centered on Saipan, Tinian and Rota.
