Olive Young’s Region‑Exclusive Souvenirs Win Over Foreign Tourists
Creatrip Team
2 months ago
Olive Young’s lifestyle brand Round A Round is releasing region‑specific products sold only at local stores, and foreign tourists are treating them like souvenirs. After successful lines in Jeju and Gangneung, this month’s Busan collection includes Haeundae and Gwangalli‑inspired hand creams, bath bombs (입욕제), and cypress clean sprays with sea‑fresh scents. The products emphasize everyday usability over kitschy local motifs and aim to help visitors keep travel memories through fragrance. Olive Young says foreign purchases at regional stores have surged—Busan sales rose roughly 60‑fold since 2022—and plans more limited editions using local ingredients to boost regional tourism appeal.
