The Marianas Visitors Authority unveiled a new branding campaign, 'Far From Ordinary: experiences beyond the everyday, right here in the Marianas,' centered on six values: culture, diversity, environment, sustainability, adventure and history. The campaign promotes immersive travel that connects visitors with local nature, people and stories rather than just sightseeing. Emphasizing 'sportscation' offerings, the authority highlighted 14 islands including Saipan, Tinian and Rota as ideal for activities like golf, baseball, running, diving, canoeing and sailing. A flagship event is the Saipan Marathon, officially certified by World Athletics and AIMS, which attracts many running enthusiasts (34% of last year’s participants were Korean). Officials say the campaign aims to position the Northern Marianas as an experience-focused destination and expand appeal through differentiated sports and activity-based travel.
