O’Sulloc Opens Tea Bar at Olive Better to Bring Wellness Tea into Daily Routines
Creatrip Team
3 months ago
Korean luxury tea brand O’Sulloc has joined Olive Young’s new wellness curation platform ‘Olive Better’ to operate a ‘Tea Bar’ and expand everyday wellness tea experiences. Located in the 2nd-floor ‘Taste Atelier’ (specialized tasting area), the Tea Bar will run monthly tasting programs — starting with two signature matcha (말차) milk teas this month, caffeine-free herbal teas in March, and new matcha products in April. Targeting health-conscious 20–30-somethings and the ‘healthy pleasure’ trend, O’Sulloc will also offer curated tea foods and tea sets. A matcha rusk chip (말차 러스크칩) became briefly sold out after gaining popularity during Olive Young’s February event. To celebrate the launch, select matcha items including a 5-pack of milk tea, matcha rusk chips, and matcha pretzels are up to 35% off through the 28th. O’Sulloc continues to promote tea as a lifestyle with experiential offerings like an on-site freshly ground Jeju matcha ‘matcha station’ and a premium matcha pairing dining space ‘Matcha Noodle Bar’ (말차 누들바) at the Jeju Tea Museum.
