Starbucks Korea Collaborates with Bakery Two Thumbs Up to Launch 'Mammorol'
Creatrip Team
3 months ago
Starbucks Korea announced a collaboration with popular bakery brand Two Thumbs Up (투떰즈업), known for its bakeries in Mangwon-dong and often visited on 'bread pilgrimages' (빵지순례). As part of Starbucks' 'Tasty Journey' collaboration program targeting Gen Z, the new roll bread called 'Mammorol' reinterprets Two Thumbs Up’s signature item: a soboro-style bun filled with sweet red bean paste, strawberry jam, vanilla cream, green pea paste, and nuts. Starbucks adjusted sweetness and texture for better pairing with coffee. Mammorol will be sold from the 12th at 11 select stores including Starfield COEX Mall, Yongsan Station Summit, and Reserve Gwanghwamun. The Tasty Journey series has featured 12 brands so far and gained buzz because it lets customers try trendy F&B brands without long lines; strong sales have led to store expansions for past items.
