Twosome Places to Launch U.S. Premium Ice Cream Brand Van Leeuwen in Korea
Creatrip Team
6 months ago
Twosome Place has signed a master franchise agreement with U.S. super-premium ice cream brand Van Leeuwen to launch in South Korea. Twosome Place will operate Van Leeuwen’s Korean business and plans to open the first store within the year. This is Twosome Place’s first master franchise deal since its founding in 2002. Van Leeuwen began in Brooklyn in 2008 as an ice cream truck and now runs over 100 scoop shops across the U.S. and sells through more than 10,000 retail channels. Known for both dairy and strengthened vegan (dairy-free) lines, the brand has grown in the premium segment. Twosome Place aims to expand its global dessert portfolio and boost premium dessert competitiveness by adding this ice cream specialty brand to its café-centered business. The company also said it may consider entering the U.S. market in the future.
