Polestar Korea Aims for Luxury Leap with Two New EVs, Targets 4,000 Sales This Year
Creatrip Team
6 months ago
Polestar Korea CEO Ham Jong-seong announced that Polestar 3 (an electric SUV) and Polestar 5 (an electric sedan) will launch in Korea this year, expanding the brand from one main model to three. The company targets 4,000 annual sales—over 35% growth from last year—by positioning itself in the premium-to-luxury electric vehicle market and improving product, brand, and customer experience. Polestar plans attractive local pricing (he said Korea will be among the most competitively priced of the 28 markets Polestar serves) and rejected aggressive discounting to protect resale values. The firm will add over 400 chargers nationwide with special rates for Polestar owners, open new showrooms in cities like Incheon, Ilsan, and Daegu to reach 10 locations, and rely on Volvo partnerships for 39 service centers. Actor Kim Woo-bin was named brand ambassador as Polestar pushes a lifestyle-focused premium image.
