Discovery Expedition Taps aespa’s Ningning as New Ambassador for 2026 SS ‘Active Wellness’ Campaign
Creatrip Team
6 months ago
Korean premium lifestyle brand Discovery Expedition has appointed aespa member Ningning as its new ambassador for the 2026 Spring/Summer campaign to shift the brand from outdoor lifestyle toward “active wellness.” The campaign highlights lightweight, functional pieces—like the PrimaLoft padded jacket (high-performance insulation), the women’s Vertex 2L cropped jacket (in-house 2L Vertex material with windproof and UV protection), and the PERTEX running windbreaker (lightweight ripstop fabric with ventilation). The brand says the collaboration emphasizes stylish, functional looks for everyday movement and exercise; the campaign film is available on Discovery’s YouTube and Instagram, and the new products are sold in stores and online.
