Hyungji Accelerates Large Multi-brand Stores Targeting Seniors — ‘Clothes to Accessories in One Place’
Creatrip Team
6 months ago
Fashion Group Hyungji said it will expand multi-brand, large-format stores to grow its share of the senior fashion market. Building on last October’s successful 'Crocodile Lady · Castelbajac Dongdaejeon store' which combined women’s wear and golf apparel to attract both genders and reached near 1 billion KRW (about $800k–$900k) annual sales, the company plans to roll out roughly 20 flagship multi-brand stores in major shopping districts nationwide. New locations will combine apparel and accessories (e.g., Hyungji Esquaia) under one roof and focus on core three-season basics, scent-treated fabrics, and eco-friendly materials to meet evolving senior customer needs. Hyungji also opened a “New Senior Lab” to research optimized products and aims to strengthen its market position through differentiated pricing and strategic store formats.
