Hagohouse's Mattenkim Wins Foreign Ministry Award for Supporting Successful APEC Summit
Creatrip Team
6 months ago
Hagohouse’s investment brand Mattenkim received the South Korean Foreign Ministry’s Commendation for helping ensure the successful 2025 APEC (Asia-Pacific Economic Cooperation) Summit and raising the profile of K-fashion. Mattenkim was the first domestic fashion brand named an official sponsor of the summit in October 2024, distributing card wallets and canvas bags to international delegates, which promoted K-fashion’s quality and appeal. The brand saw strong on-site visibility as global visitors wore its products and major domestic and international media highlighted Mattenkim as a representative K-fashion label. Sales at flagship stores in Seoul neighborhoods such as Seongsu and Myeong-dong surged after the event. Hagohouse said the recognition confirms Mattenkim’s global growth potential and vowed to continue expanding K-fashion internationally through its brand-incubation expertise.
