CJ CheilJedang Opens 'bibigo Zone' at Milan Olympic Korea House to Promote K-Food
Creatrip Team
7 months ago
CJ CheilJedang opened a 'bibigo Zone' inside the Korea House at the Milan–Cortina Olympics to introduce K-food to visitors. Located in Villa Necchi Campiglio, the Korea House (a national promotion pavilion sponsored by the Korean Olympic Committee and CJ Group) runs from Feb 5–22 and showcases K-food and K-culture. CJ set up a convenience-store–style booth inspired by Seoul’s Han River convenience stores and gave away two bibigo instant stir-fried noodle flavors (K-BBQ and kimchi) to visitors who followed bibigo’s official Instagram. The booth also displayed popular bibigo products such as dumplings, chicken, gim (seasoned laver), tteokbokki (spicy rice cakes), and kimchi to raise brand awareness and pursue new local retail partnerships. CJ hopes the event will introduce bibigo and Korean cuisine to more global consumers and support broader marketing of Korean food worldwide.
