MONCLOS Launches Haircare Line in 800 Olive Young Stores to Expand Consumer Reach
Creatrip Team
6 months ago
MONCLOS has entered about 800 Olive Young stores, both online and offline, including high-traffic locations like Olive Young Central Gangnam Town, Garosu-gil Town, and Myeongdong 2-ga. The brand will offer its full five-item haircare line—featuring Velvet Volume Shampoo, Scalp Solution Shampoo, and Velvet Nourishing Treatment—after ranking first in haircare on Olive Young’s online mall last July. The Velvet Volume Shampoo gained buzz among fans as a “bathroom objet” (a stylish bathroom item) and drew continuous customer requests even before the official in-store launch. MONCLOS said the Olive Young partnership, supported by enthusiasm from its Hannam-dong flagship store, will let more customers experience its elevated haircare products nationwide.