Matin Kim Receives Foreign Minister Commendation for Helping Host APEC 2025
Creatrip Team
6 months ago
Matin Kim (마뗑킴), a brand from Korean incubator HagoHouse, received a Foreign Minister’s commendation for helping ensure the successful hosting of APEC 2025 and promoting K-fashion. The brand was the first Korean fashion label to serve as an official sponsor at the leaders’ summit, providing card wallets and canvas bags to international delegates and event staff. The items were widely used by visiting delegates and covered by domestic and international media, boosting brand visibility. Sales of the featured products surged at flagship stores in Seoul neighborhoods such as Seongsu and Myeong-dong, demonstrating measurable commercial impact. HagoHouse said the sponsorship validated Matin Kim’s global growth potential and pledged to continue expanding K-fashion’s presence worldwide.