SPAO KIDS, the kids' SPA brand from E-Land World, unveiled its 'Kids Denim A–Z' collection on the 9th, offering a wide range of fits from basics like straight and semi-wide to trendier styles such as wide, balloon, and bootcut. Targeting children from lower elementary to pre-teens (Pre-Teen: ages 10–13), the lineup balances comfort and style with designs that consider kids' body shapes and activity levels. Notable pieces include balloon-fit jeans that elongate leg lines while naturally fitting hips and thighs, and Bermuda shorts that are popular in the kids' denim market. The collection features classic denim colors (light blue, dark indigo), raw denim textures, and trendier colored denims, all with natural washes for easy daily styling. SPAO KIDS plans on strengthening the category through online and offline promotions and content-driven marketing. The collection is available at SPAO KIDS stores nationwide and on spao.com.
