CreatripTeam

With the school term starting in March, sales of children's clothing and educational toys have surged in Korea. SPAO Kids, a brand known for its affordable prices and quality, reported a 70% increase in sales. Popular items include the 'Pastel Puffer' coat and the 'Coudi Backpack'. Department stores like Lotte, Shinsegae, and Hyundai are also seeing a rise in sales, driven by brands like MLB Kids and National Geographic Kids. Educational toys have increased significantly, reflecting the intense educational focus even among young children, often termed "7-year-old examination" in Korea. Retailers are offering various promotions to cater to back-to-school demand.