**Mokamus: 2025 Color of the Year Inspires Beauty Trends**
**From Lip Scrubs to Shower Gels and Perfumes**
Pantone's 2025 Color of the Year, 'Mokamus', associated with comfort and natural elegance, is being embraced in the beauty industry. This trend mirrors last year's 'Demure' wave, focusing on natural beauty and tranquility in daily life, known as 'Avowa' (a Korean term for a modest day). Key products in this trend include Burt's Bees Conditioning Mokamus Lip Scrub, Lush's Posh Chocolate Shower Gel, and Maison Margiela's Coffee Break Perfume.
